Living LA Vie In San Francisco

Drawing residents to the upscale Millennium Tower in San Francisco has not been challenging, even amid tough economic times. One factor behind the luxury residential tower's continued growth is the offering of La Vie– a community-building program designed exclusively for tower residents.

Aimed to increase community engagement and camaraderie, La Vie was first launched in 2010. Since its inception, residents have enjoyed a full calendar of intriguing events and activities designed to let residents of the Millennium Tower mingle with one another and create many pleasant memories together.

Monthly activities have included "fireside chats" at the club level with prominent citizens of San Francisco. Residents featured in these chats have included former San Francisco 49ers quarterback Joe Montana, who also maintains his own residence in the Millennium Tower. Other regular activities within the La Vie program are devoted to diverse activities such as wine tasting, movie screenings and summer concerts.

These activities have succeeded in creating a stronger sense of community among Millennium Tower residents – a goal that designers of the luxury high-rise had in mind during the planning stages.

"We created La Vie for our residents as a way for them to connect, build a sense of community and share collective experiences," said Richard G. Baumert, managing director of Millennium Partners, the developer of Millennium Tower .

The 60-story building's Club Level is the centerpiece of these La Vie activities. With approximately 20,000 square feet of available space, it is home to a screening room, a private dining room serviced with food from Michael Mina and RN74 restaurant, an outdoor terrace, an owners’ lounge, a children’s playroom and a fitness center.

In a short time, the club level has transformed into a popular gathering spot for Millennium Tower residents. They have embraced the La Vie program with great enthusiasm. As a result, it has flourished and had a chance to expand its offerings.

Baumert said La Vie makes Millennium Tower feel like "a more unconventional 'vertical' neighborhood" to its residents and is a draw for many prospective buyers.

It certainly helps that the luxury high-rise is a part of the vibrant South of Market neighborhoods. From its location at 301 Mission Street, it is only a heartbeat away from the city's financial district and lies a short distance from AT&T Park, Union Square and the theater district. This helps Tower residents feel like a vital part of San Francisco’s soul. It is also a major selling point for prospective residents who want all city life can offer.

Potential buyers may schedule an appointment at Millennium Tower via email at or by calling (415) 989-3333. For more information about Millennium Tower, visit


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